Are you overwhelmed, running around with your hair on fire… not sure what to focus on when it comes to your marketing?
Running a tourism or accommodation business is hard. Not just hard –
As well as doing the thing that’s actually your business, you also have to manage your
You wouldn’t be alone if some days you felt like burning it all to the ground and simply walking away!
I get it. It’s all too easy to get overwhelmed.
Digital marketing is becoming increasingly complex and more time consuming and the digital landscape is constantly evolving. Have you noticed that:
- Website technologies are changing at breakneck speed
- New social platforms are coming onto the market regularly
- Search algorithms change rapidly
- Software and advertising costs are escalating
- Your customers are getting more tech savvy and they expecting more from you
- AI is changing … everything
What if I told you it doesn’t have to be that hard?
To take the pain and stress out of your marketing, you need is just two things….
A Digital Strategy & An Action Plan
A clearly defined strategy that’s aligned to your goals and a well documented, actionable, step-by-step plan can help you:
- to attract your dream customers
- save $1000’s on your marketing spend
- increase your revenue & profits
- find the clarity and direction to grow your business on your terms
- gain the freedom you need to live the life you want
Digital Strategy and Planning for Tourism & Accommodation Businesses
Work with DarkLight Digital and you’ll get the support and guidance you need to take control of your marketing.
To simplify your life, I’ve packaged up the the two things you need to grow your business without stressing out or getting overwhelmed:
Your Digital Strategy Session
Your digital strategy will set you up for success. During your strategy session, we’ll work together to nut out the five big existential marketing questions – as they relate to YOUR business:
Your Action Plan
After your strategy session is complete, we’ll create a plan that’s tailored to your business needs:
- identify gaps in your business and opportunities for growth
- have a look at how your business goals, personal goals and budget can shape your Action Plan
Your Action Plan will provide the final two pieces of the puzzle. Think of it like a magical pirate treasure map – it will show you the path from your side of the island to the TREASURE – through the jungle, past the hungry AF crocodiles and around the evil voodoo priests. It will also tell you what supplies & tools you are going to need, who’s doing what and how long it will take!
Your Strategy Pack
So what happens in a Strategy Session and what will you get when we’re done (apart of the awesome Action Plan)?
Glad you asked!
First of all we’re going to run each one of your ten “DIGITAL SUCCESS PILLARS” through the “CIRCLE OF TRUTH” Scorecard (DarkLight Digital’s propriety business analysis and scoring system). The Circle of Truth shows us any gaps and instability in your marketing so we can understand your current situation.
DIGITAL SUCCESS PILLARS
- Business Vision/Strategy
- Brand Assets
- Website
- SEO
- Lead Generation & Management
- Email Marketing
- Other Digital Marketing
- Analytics & Reporting
- Integrations & Automation
- Competitor Analysis
Once we have a clear picture of the current state of your business we’ll create your ACTION PLAN. We will look at the strengths and weaknesses in each of your PILLARS and then work out where improvements can be made. Your Action Plan will:
- highlight any quick wins you can attack straight away
- inform you of any growth opportunities that require a longer term strategy
- provide on what systems and tools to free up time and improve your customer’s experience
- provide a roadmap showing the order in which the improvements should be made for the best ROI
Couples therapy for you and your business:
This is not a process full of rainbows and sunbeams and nothing gets sprinkled in glitter! As we uncover why your business has not been performing the way you’d like it to, things can get a bit gnarly. This process will involve a good dose of ‘tough love’ and can be quite emotional. It’s not unlike couples therapy for you and your business! Just because there might be some tough love dished out, does not mean there won’t be truck loads of AWESOME as well.