Your Plan for Success & Sanity!

Release the potential locked inside your business and make 2024 your best year ever.

Get Organised & Reduce the Overwhelm

SET GOALS
RESEARCH
PLAN
BUDGET
IMPLEMENT
ANALYSE

Are you overwhelmed, running around with your hair on fire… not sure what to focus on when it comes to your marketing?

Running a tourism or accommodation business is hard. Not just hard –

bloody hard!

As well as doing the thing that’s actually your business, you also have to manage your

website and marketing

Over the years maybe you’ve:

spent hours in Google Search “Black Holes” – time sucking vortexes that pull you into never ending spirals of articles and videos as you try to sort out whatever issue was causing you the most pain that day

lost days/weeks attending free workshops, webinars and ‘summits’

rushed from one “shinny object” to the next in an attempt move things forward

poured tonnes of money into marketing ‘tactics’ & ‘hacks’ and not seen any return on your efforts

posted and boosted on social media until your fingers bled

You wouldn’t be alone if some days you felt like burning it all to the ground and simply walking away!

I get it. It’s all too easy to get overwhelmed.

Digital marketing is becoming increasingly complex and more time consuming and the digital landscape is constantly evolving. Have you noticed that:

  • Website technologies are changing at breakneck speed
  • New social platforms are coming onto the market regularly
  • Search algorithms change rapidly
  • Software and advertising costs are escalating
  • Your customers are getting more tech savvy and they expecting more from you
  • AI is changing … everything

What if I told you it doesn’t have to be that hard?

To take the pain and stress out of your marketing, you need is just two things….

A Digital Strategy & An Action Plan

A clearly defined strategy that’s aligned to your goals and a well documented, actionable, step-by-step plan can help you:

  • to attract your dream customers
  • save $1000’s on your marketing spend
  • increase your revenue & profits
  • find the clarity and direction to grow your business on your terms
  • gain the freedom you need to live the life you want

Digital Strategy and Planning for Tourism & Accommodation Businesses

Work with DarkLight Digital and you’ll get the support and guidance you need to take control of your marketing.

To simplify your life, I’ve packaged up the the two things you need to grow your business without stressing out or getting overwhelmed:

Your Digital Strategy Session

Your digital strategy will set you up for success. During your strategy session, we’ll work together to nut out the five big existential marketing questions – as they relate to YOUR business:

WHO

Audience.

Let’s clearly identify who your audience is. We’ll nail who’s most interested AND ready to purchase from you.

WHAT

Problems.

What is your offer? What keeps them awake at night? What burning issues does your unique offer solve?

WHERE

Media.

Where do they hang out on-line & off-line? This will tell you we should be directing your marketing dollars.

WHEN

Journey.

By understanding your customer’s story, you’ll be able to deliver a solution when it’s most needed & welcome.

WHY

You.

You should be a Unicorn. Why should anybody buy from you vs your competitors? In what way are you unique?

Your Action Plan

After your strategy session is complete, we’ll create a plan that’s tailored to your business needs:

  • identify gaps in your business and opportunities for growth
  • have a look at how your business goals, personal goals and budget can shape your Action Plan

Your Action Plan will provide the final two pieces of the puzzle. Think of it like a magical pirate treasure map – it will show you the path from your side of the island to the TREASURE – through the jungle, past the hungry AF crocodiles and around the evil voodoo priests. It will also tell you what supplies & tools you are going to need, who’s doing what and how long it will take!

HOW

Execution.

How are you going to deliver your marketing?

Content? SEO/SEM? Lead Magnets? Tripwires? Website Personalisation? Email Marketing? Paid advertising? Re-targeting?

Another WHEN

Timing.

A 6 or 12 month plan, with month-by-month, bite sized, tasks that will support your future growth. It will outline what will be done, when and by whom.

Your Strategy Pack

So what happens in a Strategy Session and what will you get when we’re done (apart of the awesome Action Plan)?

Glad you asked!

First of all we’re going to run each one of your ten “DIGITAL SUCCESS PILLARS” through the “CIRCLE OF TRUTH” Scorecard (DarkLight Digital’s propriety business analysis and scoring system). The Circle of Truth shows us any gaps and instability in your marketing so we can understand your current situation.

DIGITAL SUCCESS PILLARS

  1. Business Vision/Strategy
  2. Brand Assets
  3. Website
  4. SEO
  5. Lead Generation & Management
  6. Email Marketing
  7. Other Digital Marketing
  8. Analytics & Reporting
  9. Integrations & Automation
  10. Competitor Analysis

Once we have a clear picture of the current state of your business we’ll create your ACTION PLAN. We will look at the strengths and weaknesses in each of your PILLARS and then work out where improvements can be made. Your Action Plan will:

  • highlight any quick wins you can attack straight away
  • inform you of any growth opportunities that require a longer term strategy
  • provide on what systems and tools to free up time and improve your customer’s experience
  • provide a roadmap showing the order in which the improvements should be made for the best ROI

Couples therapy for you and your business:

This is not a process full of rainbows and sunbeams and nothing gets sprinkled in glitter! As we uncover why your business has not been performing the way you’d like it to, things can get a bit gnarly. This process will involve a good dose of ‘tough love’ and can be quite emotional. It’s not unlike couples therapy for you and your business! Just because there might be some tough love dished out, does not mean there won’t be truck loads of AWESOME as well.