Running any business that relies on tourism is pretty bloody hard.

And honestly, it’s not getting any easier. You’re probably here because you can see that what’s gotten you to this point in your business isn’t working anymore.

A dirt path that leads under a couple of natural vine arches

Are you “Lost in the weeds”?

You probably started your business because you love helping people and wanted to create a unique tourism experience – not to do marketing.

If you find yourself struggling with your marketing, you’re not alone. The tourism sector has unique problems no one told you about when you started – managing various channels & platforms and a “race to the bottom” on price because of the reliance on OTAs.

Now you find yourself at a turning point – continue as you are and fall further behind, or step forward with clarity and confidence.

Your Digital Reality Check

The Circle of Truth

In today’s digital landscape, understanding exactly where your business stands is crucial. That’s why I’ve developed the Circle of Truth – a comprehensive 7 part evaluation system that examines the current state of your business.

Through this systematic evaluation, we’ll uncover the opportunities and challenges unique to your business. These insights form the foundation of your “Digital Pathway” – a strategic plan that prioritises exactly what needs to be done, when, and how to achieve your goals.

Vision & Strategy
Long-term planning and business direction
Brand Identity
Your unique presence in your market
Website & SEO
Aesthetics, functionality, performance, search visibility & PPC
Booking Systems
Quality of your booking experience and communications
Products & Partnerships
Your positioning, how you offer your services and partner marketing
Social Media Management
Your presence and performance on socials
Email Marketing & Automation
Customer relationships, loyalty and automation systems

Your Journey to Clarity

Here’s how I’ll guide you through creating your strategic plan:

Gateway Assessment

We begin your journey with an interactive session during which I’ll guide you through the Circle of Truth evaluation (on-line video session). This process will clarify your goals, uncover your current position, highlight what makes you unique and identify your strengths & challenges.

The deep knowledge gained from this session will provide the foundation on which we’ll build your strategic plan.

Planning Your Journey

With insights gathered during our gateway session, my industry knowledge and research about the digital landscape you operate in, I’ll explore current marketing trends and tactics specifically suited for your situation. I’ll also identify the tools and resources you’ll need to move forward.

From this, I’ll build you a holistic digital plan that’s aligned with your business aspirations.

Putting You On Your Path

In our final session (on-line video), we’ll explore your “Digital Pathway” – a comprehensive planning document outlining the strategic direction for your website and marketing activities over the next 6-12 months.

It details exactly what needs to be done, when, and what resources you’ll need to make it happen. Your Digital Pathway will be your guide, ensuring that every step you take brings you closer to your business goals. It will set you on your path to better profits while reducing your overwhelm.

A formal garden showing clipped hedges with classic urns, statuary and a fountain

Moving Forward

Your Digital Pathway is your step-by-step plan for the next 12 months. It provides actionable strategies, so you can:

  • Know exactly what to focus on and when
  • Implement tools & systems that will save you time
  • Invest your time and resources effectively

You may feel empowered to implement your Pathway recommendations yourself or I can help you implement them – either way, you’ll have what you need to achieve your goals.

Taking The Next Step

Choose Your Path

Every business needs strategy, but not every business needs the same depth of analysis.

Website Review

If you just want some feedback on why your existing website is not converting

  • Design & structure analysis

  • Lead generation overview

  • Performance assessment

  • Basic SEO Audit

  • Detailed report delivery via video

  • BONUS: Google Business Profile review

$550

Quick Start Strategy

Perfect for small accommodation providers & emerging tourism businesses

  • In-depth discovery session via video consultation

  • “Circle of Truth” evaluation

  • Comprehensive website review

  • Brand/Identity review

  • Market positioning analysis

  • Booking system review

  • Legal document compliance check
  • Social media review

  • “Digital Pathway” plan delivery via video

$1250

Full Start Strategy

Ideal for established tourism businesses seeking comprehensive analysis

  • Everything in Quick Start PLUS

  • Detailed competitor analysis

  • Customer personas & journey map

  • Products & offers review

  • Content marketing overview

  • E-Commerce platform evaluation

  • Keyword & search analysis

  • Automation opportunities

  • Task prioritisation, implementation timeline & budget guidelines

$2450

Ready to go deeper?

Both Website Review and Quick Start Strategy can be upgraded to the next tier within 30 days of delivery, with the full cost of your initial investment applied to the upgrade.

Wine tour business website displays on tablet devices

When it’s time to take action…

The full cost of your strategy package will be credited towards your new website project (within 90 days of your strategy workshop).