Search Engine Optimisation

“If you build it, they will come.”

Yeah, not so much.

To attract people to your website it needs to be visible to search engines and relevant to what people are looking for. And for that your website needs to be optimised for search engines AND people.

Search engines can deliver your idea customer to you… without paying for advertising.
  1. The aim of search engines is to deliver search results that best match their uses intent.
  2. The aim of any business is to have their website rank as high as possible in search results.
  3. The aim of SEO is to give both parties what they need – information that is optimised for both search engines and people.

This all revolves around understanding keywords and where search users are in their “buyer journey” – what marketers call “buyer intent”.

For example, someone who is searching for “kid friendly budget accommodation” is a very different person to someone searching for “luxury accommodation for couples”, so it’s important that your website and search results properly reflect your businesses proposition and value and helps people make a considered buysine decision.

If your website ‘feeds’ Google and the other search engines with the right information, search engines can deliver pre-qualifid customers to your business, at a fraction of the cost of paid advertising.

A great place to start on your SEO journey is to complete a comprehensive website, SEO and marketing audit.

Are you showing up in the search results that matter?

Getting your website noticed in search results is a task that needs regular attention. In order to rank your website in 2023, you’ll face the following major challenges:

  • increased competition from the thousands of websites are created and updated every single day
  • search algorithms regularly changing
  • privacy & cookie restrictions
  • paid ads disguised as organic results
  • making use of analytics data and
  • … now AI generated content

All of which adds up to a constantly changing environment. It’s hard to know where to start so you can grow your business.

If your website is not constantly updated and monitored, it will quickly lose position in search results and, by default, your competition will improve their position. It’s hard for any small business to stay on top of their SEO performance.

DarkLight Digital can help you with a SEO strategy that can improve your search position and deliver the customers you want.