There certainly are alternatives, and some of them are excellent – depending on what you need to track or if you need integrations (Google Search Console or run Google ads).
Some great alternatives are (in no particular order):
- Fathom
- Independent Analytics
- SmartLook
- Matomo
- Clicky
- Plausable
- Abralytics
- Heap
- Burst
- Mixpanel
- Amplitude
- Plerdy
Some of these are free and some are paid. Regardless of what tool you use, you’ll probably need someone to help you configure your tool to meet your business needs.